How Much is Too Much for Broadband

 So if Starlink is too expensive at current rates ($99/month plus $500 for the hardware), what would be a more acceptable price?  

For folks in really difficult economic circumstances, nothing beats free.  Among inveterate bargain hunters, nothing beats a really, really low price.  But free only means someone else foots the bill, because there are real and substantial costs for the terminal hardware.  Oh, and the thousands of satellites that need to be launched, maintained, and over a 5-6 yr cycle replaced.  

That being said, I think the sweet spot in terms of consumer uptake would be at $50-70/month plus $100-200 for the terminal hardware.  

Space-X refers to the current service, just now starting public beta test, as a "better than nothing" service.  Maybe as the service evolves to better than "better than nothing" the costs be can reduced a bit with economies of scale.  Hope so.